Which are Public Relations?
Public relations encompass the job that needs to be done to get your business in the news. The campaigns should consist of building relationships with appropriate news editors, writing effective press releases, and figuring how to best utilize press relationships to boost your marketing program. Of course, it’s possible to employ a PR firm to do this work for you, but they may be costly and do not have an identical stake in seeing that your venture succeeds as possible. (more…)